Naturals was conceived with the idea of the modern Indian. Founded by K. Veena, whose knowledge of the international beauty industry pioneered a new era in the hair and beauty care industry in India, Naturals has made a path-breaking change in the way the beauty industry has been perceived. So in the early 2000s, she made that dream a reality by setting up her first salon in Chennai. It took her only a while to understand the market potential and the ever-increasing demand for professional grooming. In 2004 her husband co-founder & CEO, CK Kumaravel joined and ever since then, the Naturals team has been able to meet every challenge in this competitive industry.