A unique representation of a universal symbol. It comprises dual ‘B’ letterforms that hold the rays of the rising sun. We call this the Baroda Sun. The sun is an excellent representation of what our bank stands for. It is the single most powerful source of light and energy – its far reaching rays dispel darkness to illuminate everything they touch. At Bank of Baroda, we seek to be the source that will help all our stakeholders realize their goals. To our customers, we seek to be a one-stop, reliable partner who will help them address different financial needs. To our employees, we offer rewarding careers and to our investors and business partners, maximum return on their investment. The single-colour, compelling vermillion palette has been carefully chosen, for its distinctiveness as it stands for hope and energy. We also recognize that our bank is characterized by diversity. Our network of branches spans geographical and cultural boundaries and rural-urban divides. Our customers come from a wide spectrum of industries and backgrounds. The Baroda Sun is a fitting face for our brand because it is a universal symbol of dynamism and optimism – it is meaningful for our many audiences and easily decoded by all. The current identity is a result of the amalgamation of e-Dena and e-Vijaya with Bank of Baroda. The revised logo consists of two parts: the identifier and logotype in Hindi and English along with the Vijaya and Dena Bank units. Together, they are referred to as the Composite Logo. The new corporate brand identity is a clear, strategically designed, powerful visual representation which affirms that we recognize and are prepared for new business paradigms in a globalized world. All while we stay in touch with our heritage and the enduring relationships on which our bank is founded.